Yump Lab

Behavioural science

the project

The Yump Lab platform was born with the aim to provide a measurable impact on behavioural change for people. Numerous problem in personal and professional disenvolment arise from our subconscious habits.

The Yump platform solves this problem by creating an immersive and videogame-like web experience, a 9 week program and the use of custom made videopills for each individual applying the scientific research from Neuro-linguistic programming (NLP).

[Update 2018] In hindsight the Kaleidos team acknowledges that NLP was considered borderline science at the time of this project (2013) and since then has been discredited entirely as a pseudoscience. We still showcase this achievement as it was indeed an amazing technological piece of work that would still constitute today a major breakthrough using today's skills and tools.